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1. Keep it tuned up!
Just like a car, your website will need to stay tuned up. Be sure to invest the time, energy and some budget on doing this. This means keeping your music, photos and content up-to-date monthly AND audit your website once or twice a year. If you are one of our clients, as a value add, we'll discuss what you should be updating/changing! Things change quickly in this digital world and you want to make sure you change with it.
2. MOBILE, MOBILE, MOBILE
This year, several of our websites have received up to 40 of their traffic via mobile devices. If you don't have a great mobile optimized site, you are ignoring a large percentage of your visitors. No longer is it good enough to be mobile compatible; you should be mobile-friendly by the new Google standards. S101
3. DON'T Ignore Email Address Capture
Email is an oldie, but goodie and it still works! It is the # 1 driver of book, album, ticket, merchandise sales. Make sure to put it front and center and provide value back to the visitor in exchange for his/her email address.
Want us to review your website? Email [email protected] to schedule an online session with a Section 101 Specialist!
