Southwest Invasion

Every March the music industry, and music fans, converge on the southwestern city of Austin, Texas for the annual SXSW Music Festival. Nestled away, just steps from the SXSW chaos, is the Southwest Invasion, an event that brings together great vibe, good eats, and an all-star music lineup that's accessible to everyone.


This three-day, FREE, all ages event attracts a healthy mix of industry, artists, and local residents to a very unique setting atop Whole Foods' flagship store in downtown Austin on North Lamar Blvd.


Get Ready for Southwest Invasion 2018!



About Quantum Collective

Section 101 is a founding member in the Quantum Collectivean innovative marketing company that brings music artists, celebrities and consumer brands together through innovative programs and live events.  Check out the promo reel from the QC's Southwest Invasion: An Amazing Live Event during the SXSW music festival in Austin, Texas.  


Interested in learning more? Contact us at [email protected]


Visit the Quantum Collective website

Southwest Invasion Trailers


Past Artists

The Lumineers
Imagine Dragons
Delta Rae
ZZ Ward
Civil Twilight
Atomic Tom
The Dear Hunter
Hey Marseilles
Blue Sky Riders
Andrew McMahon
The Hush Sound
Clairy Brown
He's My Brother She's My Sister
Past Sponsors
Section 101 Amazon MP3
Riptide Music Manic Monkee
Whole Foods IRocke
Bohemian Guitars O.N.E. Coconut Water