CEO Liz Leahy & CTO Jim Hoffman, partners in GSG Entertainment, a pre-cursor to the fan engagement portion of social networking, launch Section 101, a platform that provides music artists with a robust feature set to manage their website. The band websites, also hosted by Section 101, enable clients to create beautiful, personalized websites that are easy to use and maintain, while providing many flexible designs, effective social media integration and fan engagement tools, valuable commerce and analytic reporting, and much more. By giving artists a simple back-end tool to post News, Music, Photos, Tour Dates, Videos, as well as navigate all their social networks, musicians who want to take charge of their digital presence gravitate to Section 101. Initial clients include band websites for Duran Duran’s Fan Community, BUSH, Diane Birch, Carina Round, Marc Cohn and Radio Woodstock.
After a year of tremendous growth, Section 101 acquires certain aspects of Band Metrics, a TechCrunch50 2008 semi-finalist. The company expands its operations, and joins forces with Ken Umezaki, who comes to Section 101 after a successful career on Wall Street.
Section 101 collaborates with other like-minded companies to create The Quantum Collective, an innovative music marketing company that brings musicians, artists, celebrities and consumer brands together through original programs and live events. Section 101 focuses their online marketing expertise at events surrounding SXSW in Austin. The Quantum Collective is part of the Musicians for Microcredit/ Whole Planet Foundation. Launched in 2011, it has become a way to engage the music community and its fans to raise awareness and funds that will empower women around the world to change their own lives.
By investing in great customer care and providing superior music and band websites, Section 101 secures its spot as a trusted online partner for many emerging and established brands in 2012. Music industry companies such as B-W-R Public Relations, Robot Of The Century Music Publishing and the Jimmy Lloyd Songwriters Showcase launch sites on the platform, as well as infotainment brands including political pundit Jami Floyd, cosmetic company L.A. Christine and The Rube Goldberg Estate, which uses Section 101 to power their annual Machine Contests for students.
Several staffers are promoted to senior management positions.
Section 101 launches their next feature set for emerging artists; The Do-It-Yourself website building solution offers a highly personalized online presence with all the functionality needed to create a terrific website on a budget. The platform makes it simple for companies to promote themselves and their brand, with easy-to-use tools that are pre-loaded with in-demand features that include beautiful design templates.
DIY artists include classical musician Eric Jacobsen, Kiam Records, singer Tavonna Miller, singer Noah, singer-songwriter Jamie Kent and more. Section 101 also launch new premier websites for country superstar Tracy Lawrence, singer-songwriter Sam Phillips, Caroline Distribution, Joe Jackson, Music First, Harbour Recordings and others.
The company closes out the year by launching a new industry solution for authors, writers and journalists. By continuing to provide unique designs, and the ability to give readers written excerpts, audio samples, blogs, social media integration, special offers from Goodreads, Amazon, Audible and more, Section 101 becomes the go-to website solution for authors, writers and content creators. Clients include Sandra Balzo, Steve Ettinger, R. Barri Flowers, Timothy Long and more. Section 101 is the only website platform to offer these features to authors and the publishing industry.
Section 101 debuts their Film & TV platform at the Sundance Film Festival in January. Having had success with band websites and authors, Film & TV was a natural evolution. The platform makes it simple for those in the industry to effectively promote themselves with non-generic tools that are easy-to-use. The Film and TV vertical incorporates trailers, film clips, e-commerce links, cast listings, biographies, social media and more. Industry professionals such as B-W-R Public Relations, actors Deirdre Lovejoy and Vincent Spano, singer Jonatha Brooke’s Broadway run of “My Mother Has Four Noses,” Nickelodeon TV movie Nicky Deuce, and filmmaker Jacques Thelemaque all launch websites.
Section 101 and the Quantum Collective once again host the Southwest Invasion on the Whole Foods Austin Rooftop, which stands out as their best event yet. With over 10,000 music lovers in attendance, the two full days of free, all ages music features 31 acts including Matisyahu, G. Love, A Great Big World, Lisa Marie Presley, Suzanne Vega, Mary Lambert, Barcelona, Bad Things featuring Shaun White and more. Sponsors include Fitbit, UBER, Relix magazine, Black Box, IZZE sparkling juice, O.N.E Coconut Water, Tikly ticketing, Section 101, RipTide Music Group, Manic Monkee, Caroline Distribution, Red Boot PR, Austin Fusion Magazine, Santa Fe Brewing Company, Whole Foods and Whole Planet Foundation. Proceeds from the event benefit the Whole Planet Foundation to empower female entrepreneurs to change their own lives.
New websites on the platform include Hits Daily Double, country superstar Clint Black, teen singer-dancer (and Austin Mahone opening act) Alex Angelo, alt-rocker Jesse Clegg, Chris Carrabba’s Twin Forks and more.