Press Article


January 13, 2011 - New York, NY – Section101, a leading destination for artists wishing to take control of their digital content, is pleased to announce company President Elizabeth Leahy will once again be moderating a panel at this year’s SXSW Music Conference in Austin, TX. After moderating 2010’s Getting a Digital Ass Kicking? wherein she and her fellow panelists discussed how to get the best handle on all the digital assets available to performers, Liz felt passionate about discussing another facet of the industry affecting performers: analytics. The panel, Fan Analytics for Dummies: The tools are out there so now what do you do? will discuss all the different ways you can make sense of analytics, how to turn those numbers in to cash, and what those statistics mean to both you and your growing fan base. About Section 101 Section 101 has developed a revolutionary new web-publishing platform that enables music artists, celebrities and other entertainers to proactively take charge of the proliferation of digital content on the web and effectively market their brand across the growing number of online channels. Section 101’s platform provides artists with an easy-to-use environment to intuitively create, deploy and manage their digital persona, while providing integrated tools to organize and leverage the artist’s fans via branded communities and viral content. Artists and brands such as Duran Duran, Marc Cohn, Diane Birch, Kaci Battaglia, Junip, Carina Round, Todd Alsup, WDST Radio, the Rube Goldberg Estate, WillaGirl and the Mountain Jam music festival all rely on Section 101 technology