“We’ve had our successes, we’ve had our failures, and we wanted to educate people about both these things.” – Carter Reum
After a successful run in investments and launching (and selling) Veev, 70-proof vodka alternative, Carter and his brother Courtney Reum started M13, a brand development and investment company that has invested in brands such as Rothys, KeVita, Cryocafe, Lyft, Chomps and more. With their hands-on experience, the Reum brothers wanted to empower the next generation of entrepreneurs with their knowledge on starting a business, running a business and selling a business. Their book, Shortcut your Startup (Simon & Schuster) was an instant success, with Elite Business magazine saying, “Fully packed with nuggets on what you can learn from everything from mini-carrots to speedboats, this book is a must-have on every budding business owner’s shelf.”
Shortcut your Startup is for both aspiring and seasoned entrepreneurs, filled with adaptable, practical and forward-thinking advice on ways to maximize business ventures. The brothers let you in on their hits and misses, and reveal many of the tools they’ve used to propel themselves to success.