Over 10K Attendees & Music By Lisa Marie Presley, A Great Big World, Matisyahu, G. Love, Suzanne Vega, Mary Lambert & Barcelona
NEW YORK, NY -- Innovative music marketing company Quantum Collective celebrated a successful third annual Southwest Invasion on March 14 and 15 at the Whole Foods Flagship Rooftop in Austin, TX. With over 10,000 music lovers in attendance for the two full days of free, all ages music featuring 31 acts, it was the place to be during SXSW. This year’s headliners included Matisyahu, G. Love, A Great Big World, Lisa Marie Presley, Suzanne Vega, Mary Lambert, Barcelona, Bad Things featuring Shaun White, Boy & Bear, and We Were Promised Jetpacks.
Music magazine Relix partnered up with Quantum Collective as the official media partner, offering coverage before and after the event in their print and online editions (relix.com and jambands.com). Additional press support came from ABC, NBC, Spin, Sirius XM, and local Austin outlets Austin Fusion Magazine, Austin American Statesman, Austin Chronicle and DO512, among many others.
Sponsor Fitbit outfitted some of the Quantum Collective Southwest Invasion performers with their Fitbit wristbands prior to the event. The artists were surprised and pleased to learn just how much exercise they were doing on stage! Another sponsor, UBER, provided free rides to the event and collaborated with Quantum Collective on a VIP Experience Giveaway. Black Box also teamed up with Quantum Collective, offering instant, free prints of fans’ photos when “#QuantumParty” was used on Instagram posts.
Additional sponsors and partners of the 2014 Southwest Invasion included IZZE sparkling juice, O.N.E. Coconut Water, Tikly ticketing, Section 101, RipTide Music Group, Manic Monkee, Caroline Distribution, Red Boot PR, Relix, Austin Fusion Magazine, Santa Fe Brewing Company, Whole Foods and Whole Planet Foundation.
Proceeds from the event benefited the Whole Planet Foundation to empower female entrepreneurs to change their own lives.
For additional information on the 2014 Quantum Collective Southwest Invasion, please visit QuantumCollective.com.
About Quantum Collective
The founders of the Quantum Collective include Liz Leahy, CEO of Music Tech Company Section 101, which provides simple and effective solutions for music artists and brands to manage and maximize their online presence. Section 101 offers both a premium service and “Do-It-Yourself” website solution for musicians, authors, filmmakers and entertainment companies. Liz is instrumental in driving the Quantum Collective brand and her team provides all of the original creative design and direction for the event, online content, web design and hosting.
Dan Silver is VP of Creative and Sr. Producer at RipTide Music, a Sync focused Publishing Company specializing in worldwide placements for Advertising, Film, Television, Film Trailers, and Video Games. As co-founder, Dan’s unique approach to curating live talent for the Quantum Collective continues to yield a stellar two-day line-up including emerging and well-established artists. Also being an Artist and Producer himself, Dan brings artistic perspective as Co-producer of the event.
Allie Shaw, founder of Manic Monkee, an Artist Management, Brand Development, Sponsorship and Event Planning company. She was recently named Chief Marketing Officer of Jammer.fm a platform that gives artists and brands that push content out to social media a dashboard to see all the consumer activity. Allie is instrumental in bringing together key sponsors and partners for the Quantum Collective.