Quantcast
  
Section 101 Blog

Logo It Up!

There are a lot of things that are important for your website – content, layout, design, consistency – but you know what else ups the ante? A professional logo!

Your logo is an important part of your brand and your identity. In fact, there was an online game going around a few years ago that had players guess brand logos with the name removed. Who doesn’t know the Golden Arches of McDonalds or the script used for the Coca Cola logo? Bands are also often identified by their logo (hello Rolling Stones!) and sometimes fonts become identifiable with a brand (hello Harry Potter!). It’s worth investing in having a hi-res logo created so your audience can identify it with you. 

Here are some logo tips: make sure it’s easy to read and not overwhelming in the way it looks. Choose a color that works with your aesthetic, and a font that is easy to read. You don’t need a fancy logo - often a great font will work, and tell the story you want it to tell just by how it looks. And remember - it has to be able to reverse in color ( if you use a black logo, you’d need it inverted in to white and vice versa). We get a lot of great logos at Section 101 but must go back to the client when they can’t be inverted!

 

Most importantly, make sure your logo is one you think will work, and represent you, for many years. Once you have a logo you like, make sure it is on every page of your website. You can also hyperlink it so no matter what page you’re on, a user can click it to easily go back to your homepage.

Want us to review your website or provide you with a FREE design consult? Email [email protected] to schedule an online session with a Section 101 Specialist

 

 

Sign Up
Blog Index

Brand Extensions for Artists

    posted 11/30/2018

Musicians are the original start-ups

    posted 7/30/2018

Taking Stock in the New Year

    posted 1/25/2018

Humor and Advocacy

    posted 7/13/2017

The Southwest Invasion Hits Austin

    posted 4/5/2017

Trends

    posted 2/24/2017

My Own Shark Tank

    posted 10/6/2016

Music & Millennials

    posted 8/11/2016

Working with Fiverr

    posted 5/26/2016

Fair Play, Fair Pay

    posted 2/4/2016

In the end, teamwork wins!

    posted 11/12/2015

Southwest Invasion 2015!

    posted 4/2/2015

Refresh 2015 with Section 101

    posted 1/29/2015

2014 – What a Year!

    posted 12/15/2014

Section 101 Mid Year Report Card

    posted 7/14/2014

ASCAP Expo Blog -

    posted 5/19/2014

Don't Be Invisible

    posted 2/3/2014

Following the Time(line)

    posted 12/2/2013

Collaborate and Listen

    posted 10/23/2013