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Section 101 Blog

One Minute PR Class

Here’s a tip for you that has nothing to do with your Section 101 website until you post it!! Press releases are an important part of promoting your band, single, record label, brand, but they have to be readable. If they don’t read well, and get across your point succinctly, well then you’ve wasted everyone’s time, including your own.  

You always need to answer WHO/WHAT/WHEN/WHERE in a press release. Whether you’re writing about a product that is already available,  or something you’re working on, the main focus of your release should be clear in the last sentence of your first paragraph. Your emphasis should be on what’s the most essential piece of information you want to impart. Press releases make your audience feel like they’re getting the most up-to-date information first,  and the goal should be to make sure you’re clear with your objective. Whether you’re in the studio, getting ready to tour, working with a hot new producer, doing a remix, scoring a film or walking the red carpet, make sure you have enough information to make your press release engaging.  A press release is always a professional, and well-received, idea that you can post on your website and then re-purpose on social media.

Want us to review your website or provide you with a FREE design consult? Email [email protected] to schedule an online session with a Section 101 Specialist

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Blog Index

Brand Extensions for Artists

    posted 11/30/2018

Musicians are the original start-ups

    posted 7/30/2018

Taking Stock in the New Year

    posted 1/25/2018

Humor and Advocacy

    posted 7/13/2017

The Southwest Invasion Hits Austin

    posted 4/5/2017

Trends

    posted 2/24/2017

My Own Shark Tank

    posted 10/6/2016

Music & Millennials

    posted 8/11/2016

Working with Fiverr

    posted 5/26/2016

Fair Play, Fair Pay

    posted 2/4/2016

In the end, teamwork wins!

    posted 11/12/2015

Southwest Invasion 2015!

    posted 4/2/2015

Refresh 2015 with Section 101

    posted 1/29/2015

2014 – What a Year!

    posted 12/15/2014

Section 101 Mid Year Report Card

    posted 7/14/2014

ASCAP Expo Blog -

    posted 5/19/2014

Don't Be Invisible

    posted 2/3/2014

Following the Time(line)

    posted 12/2/2013

Collaborate and Listen

    posted 10/23/2013