Press Article


Section 101, a New York-based company that develops simple and effective tools for artists to market, promote and monetize their brand online, is excited to announce the launch of a new website for Rachael Yamagata at www.rachaelyamagata.com. An enormously talented singer/songwriter from Arlington, VA, Rachael has been part of the social consciousness for years, with original songs of hers used in films and television shows such as “The Sisterhood of the Traveling Pants,” “Hotel for Dogs,” “ER,” “One Tree Hill,” “The O.C.,” “Smallville,” “How I Met Your Mother,” “The L Word,” “Brothers and Sisters,” “Grey’s Anatomy” and “30 Rock” among others. She has collaborated with artists such as Rhett Miller, Ray LaMontagne, Ryan Adams, Toots and the Maytall and Jason Mraz, singing on “Did You Get My Message” on Mraz’s Mr. A-Z, which debuted at #5 on the Billboard Top 200. Rachael is releasing her third album, Chesapeake, via Pledgemusic, which provides artists the opportunity to work with their fans to make and release new music while raising money for charity. Fans can pledge various amounts for exclusive items such as an early digital release, a signed guitar, posters with one of a kind artwork, videos, photos and more. Once Rachael’s target is met, any additional monies immediately goes to the charity of Rachael’s choice, the ASPCA. “Rachael is a Section 101 artist we’re extremely proud to be working with. She encompasses every thing a DIY musician should be, from the way she interacts with her fans, to how she utilizes uses the Internet to connect in a genuine way, to the unique way she is promoting her new CD. Rachael’s commitment to her music and her fan base is inspiring." ABOUT SECTION 101: Section 101 has developed a revolutionary new web-publishing platform that enables music artists, celebrities and other entertainers to proactively take charge of the proliferation of digital content on the web and effectively market their brand across the growing number of online channels. Section 101's platform provides artists with an easy-to-use environment to intuitively create, deploy and manage their digital persona, while providing integrated tools to organize and leverage the artist's fans via branded communities and viral content. Artists and brands such as Duran Duran, Diane Birch, BUSH, Marc Cohn, Corey Taylor (Slipknot), Junip, Early Winters, Todd Alsup, My Glorious Mess, and the Rube Goldberg Estate, all rely on Section 101 technology.