Press Article


October, 2010 - New York, NY – Section101, a leading destination for artists taking control of their digital world, is pleased to announce company President Elizabeth Leahy will be moderating a panel at this year’s much anticipated In the City music conference in Manchester, UK. Liz, one of the founders of Section 101, will be leading a discussion on something that has become very important amongst musicians at any stage of their career – analytics. The growth of fan analytics services, and the technology development to actively engage and understand your fan base, has provided amazing data to artists who were unable to afford this type of research in the past. Liz’s panel, Analyze This, will discuss all the ways a musician can use analytics to enhance their brand, keep their fan base engaged, make some money and stay one step ahead of knowing what works. An expert in e-marketing, customer service and fan experience, Liz has recently moderated panels at the New Music Seminar, SXSW and NXNE. Her success with music artists in the online space has cemented Liz as a go-to resource in interactive marketing, branding and fan management. Now in its 19th year, In the City is the premiere music convention in England. Running October 13-15, the night showcases some of the hottest talent in music while the daytime events focuses on the smart, risk-taking, talented leaders in music, film, photography, art, new media and gaming to debate, collaborate, teach and learn. Analyze This takes place on Thursday, 14th October from 4.15pm - 5.15pm. For more information on attending In the City, please visit https://www.inthecity.co.uk/. About Section 101 Section 101 has developed a revolutionary new web-publishing platform that enables music artists, celebrities and other entertainers to proactively take charge of the proliferation of digital content on the web and effectively market their brand across the growing number of online channels. Section 101’s platform provides artists with an easy-to-use environment to intuitively create, deploy and manage their digital persona, while providing integrated tools to organize and leverage the artist’s fans via branded communities and viral content. Artists and brands such as Duran Duran, Marc Cohn, Diane Birch, Kaci Battaglia, Junip, Carina Round, Todd Alsup, WDST Radio, the Rube Goldberg Estate, WillaGirl and the Mountain Jam music festival all rely on Section 101 technology.