Press Article


June, 2010 - New York, NY – Section101, a leading destination for artists wishing to take control of their digital world, is pleased to announce company President Elizabeth Leahy will be hosting a TED-style talk at this year’s New Music Seminar in New York City. In addition, Section 101 is one of the sponsors of this summer’s conference. Liz, one of the founders of Section 101, will be speaking about a subject that’s on the mind of both signed and unsigned artists – how to sustain a fan base in this difficult climate. With a tough economy, labels and promoters spending less on artists and a fickle audience, it’s up to the artist to make sure that their fans find them compelling enough to stick with. But how? Liz’s talk, The Game Has Changed And There Are No Rules- Creating Real Value by Getting Your Fans to Buy Into Your Brand will cover all the ways a musician can enhance their brand so not only their audience, but the artist themselves, can enjoy the experience. An expert in e-marketing, Liz has recently moderated panels at both SXSW and NXNE. Her experience and success with musicians in the online space has solidified Liz as a knowledgeable resource in marketing, branding and fan management. Section 101 is thrilled to be one of the sponsors of this summer’s event. The New Music Seminar is the must-attend conference for the emerging new music industry. The NY Seminar will address both the artists’ dilemma of breaking out from the ever-growing glut of music releases and the development of a new business model for a sustainable music business. The Game Has Changed And There Are No Rules- Creating Real Value by Getting Your Fans to Buy Into Your Brand is on Wednesday, July 21st at 1PM. For information on attending the New Music Seminar, please visit www.newmusicseminar.com. About Section 101 Section 101 has developed a revolutionary new web-publishing platform that enables music artists, celebrities and other entertainers to proactively take charge of the proliferation of digital content on the web and effectively market their brand across the growing number of online channels. Section 101’s platform provides artists with an easy-to-use environment to intuitively create, deploy and manage their digital persona, while providing integrated tools to organize and leverage the artist’s fans via branded communities and viral content. Artists and brands such as Duran Duran, Carina Round, Diane Birch, Junip, Kaci Battaglia, Todd Alsup, Woodstock Universe and the Mountain Jam music festival all rely on Section 101 technology. About The New Music Seminar From the co-founder and director of the original legendary New Music Seminar comes a conference for the Next Music Business. Artists have never had so much power to control their own careers and build their success. This affordable, one-day event gives artists and their representatives the knowledge, tools and connections to step into the tomorrow's music business today. Delegates get an intense program including a keynote speech and four Movements with an incisive curriculum redefining the music business from the artists' perspective. Delegates all receive the New Music Business Guidebook filled with important do's and don'ts by the experts, tips, information, forms and essential websites and blogs. The NMS Schmoozatorium will have important exhibits by companies to help artists with their careers and amazing networking opportunities