Like all good websites, an advocacy site needs to clearly outline their mission statement in a way that is easy to understand. The site should have a ‘call to action,’ where the goals are communicated, and of course, engage their intended audience with a clear design and ease of use. However, in this political climate, humor has become a tool for advocacy groups to get their message across. Read CEO Liz Leahy's latest blog: goo.gl/iL5XhY