You know how when you want to find out if something is good or worth doing/buying, you ask a friend? Well, let’s apply this theory to your website. Your fan base is an enormous asset to your brand because they can provide genuine enthusiasm for what your doing. Ladies and Gentleman, employ the testimonial!!
A testimonial is a real value that not only engages your base but makes them a part of what you’re trying to do – be it sell a book, a new album, or a developing product. Nothing says “this is cool” like a declaration of support from someone who isn’t being paid to make it. Open up a page on your website and ask fans to send in their thoughts on what you’re doing. If you get enough of them, you can rotate your good ‘reviews’ every few months or so. Let the people do the talking!
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